Swarovski in New York

Swarovski in New York has a store located on Fifth Avenue. Named Swarovski on Fifth, the jewellery brand’s flagship store has two floors full of crystals and feels like you’re actually setting foot into a crystal. The bright pink, yellow and green shop not only features jewellery but also tableware, sculptures and other home decorations. Among other things, the New York shop also has an iconic baseball cap encased in Swarovski crystals and other items from collaborations.
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Visit Swarovski in New York
The New York Swarovski store is definitely worth a visit; it is like walking through a small museum! Everything in the store reminds you of Swarovski’s iconic crystals, from the octagonal-shaped window displays to the huge pink marble staircase as the centrepiece of the space.
You can admire the crystals the brand is known for downstairs through miniature dioramas. In addition, you will find special items from collaborations such as Disney and Marvel or have a look in the Creators Lab, where limited edition items can be found. And on the second floor, the largest crystal chaton ever cut is on display. Besides that, you can of course check out the brand’s current collection.
And don’t be afraid that Swarovski is too luxurious for you! The nice thing about this shop is that you can find something in every price range. You can buy jewellery there for as little as $100. You will find the shop on Fifth Avenue, New York’s most famous shopping street.
📍 Location: 680 Fifth Avenue


Good to combine
You can combine a visit to the Swarovski shop with other attractions. For instance, you will find the shop near Rockefeller Center, which features Radio City Music Hall and the observation deck Top of the Rock, among others. On this route, you will also pass St. Patrick’s Cathedral.
Discover more of this area with my Midtown walking route. During this walk, you will pass well-known and unknown places, and of course you can visit Swarovski on Fifth.
What is the difference between Tiffany’s and Swarovski?
A few blocks away from Swarovski on Fifth Avenue is Tiffany’s, another well-known New York jewellery brand. Of course, you can also shop for jewellery here, but there are some differences between the two shops as well.
For instance, at Tiffany’s, you will find more luxurious jewellery that often also falls into a higher price range than Swarovski. In addition, Tiffany & Co. works more often with diamonds, while Swarovski uses crystals more.
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